The product is interesting because it apparently archives themes and motives, and allows film composers to check against an existing library for similar material. There are features called Explore Search and Upload Search that look for acoustic patterns in other music. Some of the technology was developed in Denmark by a company named Syntonetic.
That would seem to be useful for music composers in general. For example, in one of my pieces, there is a superficial similarity between a "big tune" and a similar figure in a famous Chopin Polonaise. I want to make sure that the effect is totally original.
An example of something that this product could probably locate is similarity to the "ground bass" concept of Hans Zimmer's riveting score to the movie "Inception" (March 22, 2011). Or take the Golijov controversy (March 8, 2012).
You would think that such a product capability could be integrated (online) into a music composition platform like Sibelius.
Composers don't want to hear listeners say, "I've heard that before." Yet, all composition involves some copying.
Also: a piano staircase in Sweden: